MUSA
Banana is considered a commodity product by the industry, but not here at DE LA TIERRA. We have developed an unrivalled vertically-integrated model to ensure costs are stripped out of the supply chain as much as possible. Interest from all serious parties is most welcome!
DE LA TIERRA has partnered with JC DUDLEY to offer an exclusive banana brand to help promote our vertically-integrated model, where:
- Producers and workers are part of the management team
- A just and fair return to producers and workers to incentivise them to focus on quality and the environment
- Costs are stripped-out through low overheads, technical innovation and logistical solutions
- Extended yellow life of product guarantees reduced shrinkage in the supply chain
- Profits are optimised and invested into improved cultivation practices and the farming communities
